About Us

At Trusted Paws Dog Training Academy, we make dog training simple, effective, and stress‑free?for both you and your dog. Our trainers come directly to your home, creating a convenient and familiar environment that helps your dog feel relaxed and ready to learn.

We use only positive, reward‑based training methods, ensuring each session is not just effective but enjoyable for your furry companion. Head trainer Joel Silverman uses his proven, compassionate techniques that build lasting results between you and your dog.

Our lessons are affordable, and we tailor each training schedule to fit your lifestyle and availability?whether that means weekdays, weekends, mornings, or evenings. At Trusted Paws, we work around your needs to help you build a stronger bond with your dog.

Let us bring expert training to your doorstep and help you raise a well‑behaved, happy dog?on your terms.

Business Features

• Centralized call center for lead follow‑up, appointment scheduling, and payment collection
• Automated Google‑review requests after each session to boost local visibility
• Weekly Zoom coaching calls with Joel Silverman for real‑time advice and best practices
• Geo‑targeted marketing channels that generate leads within each protected territory
• Customizable digital asset library in the franchisee portal for local marketing

Elevator Pitch

Trusted Paws Dog Training Academy is a modern, home‑based franchise offering positive, reward‑based training delivered right to the client?s doorstep. With an all‑in investment under $40,000 and no contingent liabilities like leases or inventory, it?s an affordable and scalable business model built for today?s lifestyle.

Our centralized call center handles lead follow‑up, appointment booking, and payment collection, so franchisees can focus on what matters?training dogs and delivering results. Backed by weekly Zoom coaching from renowned dog trainer Joel Silverman, plus proven geo‑targeted marketing and a library of digital assets, franchisees have all the tools they need to thrive.

We?re not just building a business?we?re building a movement. It?s our goal to become the largest dog training franchise in the U.S. within five years, bringing national standardization to a fragmented industry. And with 1% of our gross profits donated to Underdog Animal Rescue and Pet Adoption, we?re making a difference for dogs at every level. Trusted Paws is where passion meets purpose?and where your future in dog training begins.

Industry Insight

Did you know that according to Forbes, the $100?B U.S. pet industry is projected to increase by nearly three times and is expected to hit $275?B by the year 2030? Read more on Forbes: Forbes Pet Economy Article

Target Customer

Our ideal customers are among the 65.1?million U.S. households?which is 44.5% of all households?that own a dog. These passionate caregivers consider their dogs integral family members and seek the best for them.

• Family‑Centric Dog Owners: Treat their dog as a family member.
• Invested in Training: Willing to invest in proven, effective results.
• Positive Methods: Prefer humane, reward‑based techniques.
• Convenience Seekers: Value in‑home training to save time.

Sales Tracking (Item?19)

We will track our sales on a weekly basis. Today we have four franchisees following the Trusted Paws training protocol. All leads are put in touch with our franchisees so they can learn what a day in the life of one of our franchisees feels like.

How We Compare

Training Details

Our comprehensive 48‑hour training program equips franchisees with the business fundamentals and hands‑on dog training techniques needed to launch and grow successfully.

Hands‑On Skills

• E‑Collar Instruction
• Basic commands:
  • Sit
  • Stay
  • Come
  • Lie Down
  • Heel
  • Leash Walking
  • Counter Surfing
  • Place
  • Kennel
  • Leave It
  • Jumping on Guests

Business & Marketing

• Marketing strategy and lead generation
• Gathering and leveraging client testimonials
• Customer relations and retention techniques
• Comprehensive review and launch preparation

By integrating proven business strategies with expert training methods, our 48‑hour guide ensures you are fully prepared to deliver exceptional service, achieve customer satisfaction, and dominate your market.